Senior Secure
Intro
Senior Secure is a conceptual AI-powered mobile app and companion smartwatch ecosystem designed specifically for older adults, delivering simple, proactive digital protection against online scams, fraud, and privacy threats, while also offering gentle health reminders, emergency alerts, and family connection features. The identity system needed to feel trustworthy, empowering, and approachable, never patronizing. The final mark combines a modern shield icon (symbolizing protection) with integrated circuit motifs that subtly suggest AI intelligence without appearing cold or overly tech-heavy. A calm, confident blue palette paired with high-legibility typography creates a brand that feels secure yet human, reassuring both seniors and their families.
